Introducing a revolutionary approach to first aid and skincare that combines the strength of science with the wisdom of nature.
ProCure a new First-Aid product line out of Brooklyn, NY is launching in 2014. The products are differentiated from their competition by including a homeopathic element. Hence, the tagline ‘Science + Nature.’
I worked closely with their design team to develop packaging copy and brand messaging. The products have just been picked up by WalMart and CVS and will be in stores in the fall of 2014. Look out for a national advertising campaign soon.